Virginia Tech Coach Brent Pry Secures Groundbreaking $5 Million Powerade Endorsement, Donates $1 Million to Program and Thousands to Orphanages, Cementing His Legacy On and Off the Field
In a stunning move that’s sending shockwaves through the college football world, Virginia Tech head coach Brent Pry has inked a record-breaking $5 million endorsement deal with Powerade—one of the largest personal endorsement packages ever for a college coach. But Pry isn’t keeping the spotlight solely for himself. In a gesture that has fans and alumni alike buzzing with pride, he’s already pledged $1 million of the deal back into Virginia Tech’s football program and thousands more to support orphanages in Virginia and beyond.
The deal, announced Monday morning, is a major coup for both Pry and the Powerade brand. Known for his gritty coaching style and ability to rebuild programs, Pry has led Virginia Tech into a new era of discipline, integrity, and competitive fire. This endorsement marks the first time a beverage giant has partnered so directly and significantly with a college head coach, signaling a new frontier in athletic sponsorships.
What’s more compelling, however, is how Pry is using his newfound wealth. His $1 million donation to the Hokies’ athletic facilities is already earmarked for locker room upgrades, nutritional advancements, and enhanced player wellness resources. “I’ve always believed in investing back into the people and places that make success possible,” Pry said in a press release. “This program gave me a chance—and I’ll do everything I can to return the favor.”
Perhaps even more heartwarming is his quiet but impactful donation to several regional orphanages, with funds reportedly being directed toward educational scholarships, sports equipment, and facility improvements. This move has garnered admiration far beyond the football field, positioning Pry as not just a leader of athletes, but a leader of men.
As Powerade reaps the brand visibility of aligning with a high-integrity coach and Pry solidifies his commitment to community uplift, one thing is clear: Brent Pry isn’t just building a football dynasty—he’s building a legacy.
