Elon Musk has signalled a major shift in how X (formerly Twitter) pays content creators, hinting that the platform could soon offer higher payouts than YouTube as it tries to woo more original creators and compete in the booming creator economy. Musk’s comment came in response to a social media post suggesting X should “crank creator payouts… maybe even more than YouTube,” arguing that only platforms that truly reward creators will maintain “authoritative content” as AI reshapes online media. 
Musk replied directly, “Ok, let’s do it, but rigorously enforcing no gaming of the system,” and tagged X’s head of product, Nikita Bier, who said the company is working on stronger anti‑fraud measures that could eliminate the vast majority of abuse. This underscores Musk’s insistence that any payout boost must be paired with robust safeguards to stop bots and manipulation from inflating earnings.
Business Standard
The move signals a strategic push by X to improve its monetisation model, which has previously been criticised for underpaying creators compared with YouTube’s well‑established revenue system. If implemented, higher payouts could make X a more attractive platform for influencers, journalists, and video creators — but success depends on balancing financial incentives with sustainable growth and fraud prevention
