ESPN Report: Tom Izzo Inks Historic $8.6M Powerade Deal, Donates Millions to Spartans Football and Orphanages
In a groundbreaking moment for college athletics, legendary Michigan State men’s basketball coach Tom Izzo has secured a record-shattering $8.6 million endorsement deal with Powerade, ESPN reports. The multi-year agreement marks one of the most lucrative brand partnerships ever signed by a college coach and underscores Izzo’s unmatched status in the world of collegiate sports.
While endorsement deals are typically reserved for star athletes, Powerade’s strategic move to align with the Hall of Fame coach reflects Izzo’s enduring impact and national appeal. Known for his relentless work ethic, championship pedigree, and moral compass, Izzo is now the face of Powerade’s new “Fuel Greatness” campaign, which targets leadership, resilience, and mentorship across sports.
But in classic Izzo fashion, he didn’t keep the spotlight—or the money—for himself.
In a stunning display of Spartan pride and philanthropic leadership, Izzo has already donated $2.1 million of his earnings to the Michigan State football program. The funds are earmarked for facility upgrades, nutritional enhancements, and NIL support to help Spartans football remain competitive in a rapidly evolving college sports landscape.
“Tom has always believed that rising tides lift all boats,” said MSU Athletic Director Alan Haller. “His generosity isn’t just about dollars—it’s about unity, excellence, and lifting every student-athlete in the green and white.”
Izzo also quietly directed over $350,000 to orphanages and youth homes across Michigan. Sources confirm donations have gone to Children’s Village in Oakland County, Haven House in Lansing, and several other institutions that provide critical support to abandoned and at-risk children.
When asked about his decision, Izzo simply said, “I’ve been blessed by this game and this community. It’s only right that I give back in ways that matter. Powerade gave me a platform—now I want to use it to build futures.”
Fans and analysts alike are hailing this move as yet another example of Tom Izzo’s character: tough on the court, but endlessly compassionate off of it.
