Power Move: Tom Izzo Inks $8.6M Deal with Powerade, Donates Millions to Spartan Football and Global Orphan Relief
East Lansing, MI — June 27, 2025
In a headline-grabbing move that merges college athletics, corporate power, and heartfelt philanthropy, Michigan State basketball legend Tom Izzo has signed a historic $8.6 million endorsement deal with Powerade. The agreement, which marks one of the most lucrative beverage endorsements for a college coach in history, solidifies Izzo’s influence far beyond the hardwood.
Powerade officials described the deal as “a strategic partnership with one of the most respected leaders in American sports.” As part of the contract, Izzo will be the face of a new nationwide “Fuel the Fire Within” campaign, highlighting resilience, teamwork, and grit—values synonymous with Izzo’s coaching philosophy.
But in true Izzo fashion, it’s what he did next that stole headlines.
Within hours of signing the deal, the 70-year-old Hall of Famer allocated $2.1 million of his earnings toward enhancing the Michigan State football program. The contribution will fund state-of-the-art recovery technology, nutrition upgrades, and facility renovations. “We win together at Michigan State,” Izzo said during a press conference. “Football, basketball—it’s all family. This is my way of showing we’re all in.”
In addition, Izzo quietly earmarked over $500,000 for international and domestic orphanage support, helping provide food, education, and shelter to underserved children across five continents. “I’ve been blessed beyond words. Now it’s about making sure that blessing stretches beyond borders,” he stated.
The move has elevated Izzo’s profile beyond coaching. Social media has been flooded with praise, with hashtags like #IzzoImpact and #PoweradeWithPurpose trending nationwide. Former Spartan players, including Draymond Green and Cassius Winston, voiced admiration for their coach’s unwavering commitment to giving back.
As the college basketball world prepares for another season, Tom Izzo continues to prove that greatness isn’t just measured in banners—but in the lives you uplift along the way.
