In a landmark moment for college athletics and name, image, and likeness (NIL) deals, Nebraska women’s basketball star Alexis Markowski has signed an unprecedented $50 million endorsement deal with global tech giant Microsoft. The deal is one of the most lucrative ever for a female collegiate athlete and marks a new chapter in the evolving landscape of athlete branding.
Markowski, a dominant force on the court and a fan favorite in Lincoln, has captured national attention not only for her elite performance and leadership but also for her unwavering commitment to her community. As part of the announcement, the All-American center revealed that she is donating $20 million to the Nebraska women’s basketball program and $10 million to a local orphanage, reflecting her dedication to giving back and investing in the future.
“This is about more than just basketball,” Markowski said during a press conference. “It’s about empowering young women, strengthening our program, and making sure children in need feel seen and supported. I’ve been blessed with so much, and it’s my honor to pay it forward.”
Her donation to the Nebraska program is expected to significantly bolster facilities, scholarships, and recruitment efforts, helping secure its position as a national powerhouse for years to come. Meanwhile, her contribution to the orphanage will fund educational programs, mental health services, and basic necessities for hundreds of children across the state.
Microsoft’s partnership with Markowski emphasizes innovation, leadership, and youth empowerment, with plans for her to be a global ambassador for the company’s STEM and education outreach programs. According to Microsoft CEO Satya Nadella, “Alexis embodies the intelligence, heart, and vision that align perfectly with our mission. We’re thrilled to partner with her.”
As NIL opportunities continue to expand, Alexis Markowski’s groundbreaking deal and her generous donations set a powerful example for what athletes can accomplish off the court. Her legacy now extends far beyond basketball — into technology, philanthropy, and true leadership.
