In a groundbreaking Name, Image, and Likeness (NIL) partnership, Texas A&M Aggies quarterback Marcel Reed has taken his influence far beyond the football field. The rising star has inked a high-profile deal with ENG Aviation, a Texas-based aviation company known for its innovation and community outreach, to champion the cause of organ donation across the state and beyond.
The partnership, announced earlier this week, marks a unique blend of sports, aviation, and philanthropy. As part of the deal, Reed will appear in promotional campaigns, social media initiatives, and educational outreach programs designed to raise awareness about the critical need for organ donors. The initiative, titled Lift Lives with ENG, aims to use the star power of athletes like Reed to inspire young people and sports fans to consider registering as organ donors.
“I’ve always believed that sports can be a powerful platform for change,” said Reed during the announcement event held at College Station. “Teaming up with ENG Aviation gives me the chance to use my voice for something bigger than the game. Organ donation saves lives, and if I can help even one person make that decision, it’s worth it.”
ENG Aviation CEO, Danielle Holloway, emphasized the company’s commitment to social responsibility. “This isn’t just about planes and partnerships. It’s about saving lives. Marcel represents the best of what young athletes can do with their influence, and we’re proud to have him on board—literally and figuratively.”
The campaign will include flyovers at key Aggies home games, digital storytelling highlighting organ donor recipients, and student engagement drives throughout the 2025 season. With the growing popularity of NIL deals, Reed’s collaboration sets a strong example of how athletes can turn commercial opportunities into meaningful advocacy.
As the season kicks off, fans will not only watch Marcel Reed soar on the field—but also in the skies and hearts of many, pushing forward a message that could change lives forever.
