Virginia Tech Hokies quarterback Kyron Drones has secured a multi-year footwear endorsement deal with New Balance, positioning himself as a prominent figure in the brand’s expansion into football. This partnership marks a significant milestone in Drones’ career, aligning him with a company renowned for its commitment to innovation and performance.
The deal was finalized during a series of meetings in Los Angeles this spring, where Drones engaged with New Balance executives to discuss a potential Name, Image, and Likeness (NIL) partnership. The collaboration aims to integrate Drones into New Balance’s football initiatives, with plans for him to become a future face of the brand. This move is part of New Balance’s broader strategy to diversify its athlete roster and enhance its presence in the football market.
Drones’ decision to partner with New Balance comes on the heels of a pivotal moment in his college football journey. Despite receiving a substantial $5.4 million NIL offer from Auburn and Kansas State, Drones chose to remain with Virginia Tech. This commitment underscores his dedication to the Hokies and his belief in the program’s future under head coach Brent Pry. Coach Pry has expressed his intention to make Drones the face of the program, further solidifying his central role in Virginia Tech’s football endeavors.
As Drones prepares for the upcoming season, his partnership with New Balance is expected to elevate his profile both on and off the field. The collaboration not only provides Drones with enhanced branding opportunities but also aligns him with a company that shares his values of excellence and innovation. With the 2025 NFL Draft on the horizon, this strategic alliance positions Drones to make a significant impact in the world of football and sports marketing.
