ESPN’s Jay Williams sparked confusion and raised eyebrows with a strange two-minute rant on Twitter, following his beloved Duke Blue Devils’ loss to Kentucky.
Nearly 48 hours after Kentucky’s 77-72 victory over Duke in Atlanta, Williams posted a perplexing video that seemed more about showing off his marketing knowledge than addressing the game itself.
In his video, Williams rambled about basic marketing principles, linked them to the buzz surrounding Cooper Flagg, a projected NBA No. 1 pick, and made an odd reference to a Nike social media post featuring Giannis Antetokounmpo and Jaylen Brown. The purpose of his commentary was unclear, leaving many to wonder: was this an attempt to justify his frustration or to distract from Duke’s shocking defeat?
Williams, who had hyped up this year’s Duke team as “the most talented in 20 years,” seemed to be trying to downplay his disappointment, but instead, the rant came off as a mix of sore loser energy and an attempt at over-explaining marketing basics, possibly in an effort to avoid addressing the loss head-on.
One thing’s for sure—this wasn’t the victory lap Williams might have hoped for after a tough game. Whether he was trying to soften the blow for Kentucky fans or simply overcomplicating his take, fans were left with more questions than answers.
